Credit Policy

It is worth separating these up front, because they behave completely differently:

• Ad Studio credits — a balance. You get an allowance with your plan each month and you can buy more. Every paid action in the studio spends from it.
• Ad reveals — a daily allowance on a paid plan, not a balance. You cannot buy reveals and they do not roll over; the count resets every day at midnight UTC. Section 6 covers them.

A balance has two parts, and they expire differently:

• Credits you bought never expire. They stay until you spend them. They do end if you close your account, and they are not paid back — see section 8.
• Your monthly plan allowance rolls over for one month and no further, and the carried amount is capped at one month’s worth. It is an allowance, not a bank.

When you spend, the expiring allowance goes first and your purchased credits are touched only after it runs out — so the money that keeps is the money that is left. When credits are returned to you, they go back into the part they came from: allowance back to allowance, purchased back to purchased.

Every action has one posted price. Nothing scales with hidden complexity, and you see the price before you confirm it.

• A message to the AI director is a flat 2 credits.
• A silent preview render is a flat 50 credits.
• A finished ad starts at 130 credits and depends on the quality tier you pick. The exact figure is quoted on the confirm step.

You are never charged more than the price you confirmed. Credits are reserved when a job starts and settled when it ends. If a job turns out to need more work than the quote covered, we absorb the difference rather than billing you for it. If it needs less, the difference goes back to your balance.

If we cannot work out the price of something, we do not guess and we do not charge — the action is refused instead. An unpriced action is an unknown-cost action, and we will not put one in front of you.

You do not have to ask for any of these, and you do not have to notice them. They happen on our side and the balance is correct by the time you look at it.

• A render that failed. The full reserved amount is returned. You received no usable video, so you are not charged for one — regardless of which stage it died at.
• A render that never finished at all. If a job stops without ever reaching an outcome, a scheduled check finds it, marks it failed and returns the credits. Nothing is stranded because a machine went away mid-job.
• Recreating an ad from a link, when it fails or takes too long. Full return, including when the video simply took longer than we allow.
• A message to the director that produced nothing. If no reply ever started, the charge is returned.
• A set of start frames where nothing came back. Full return.
• Images in a set that failed. Returned one by one — you keep the ones that worked and pay only for those.
• A double-click, a double-submit, or a retry of the same request. Charged exactly once. Sending the same action twice cannot take twice the credits.
• An action you could not afford. Refused before anything is taken. You are never left with a partial charge for work that never started.

Our own internal retries are free to you. However many times our systems retry inside a single job, the price is the one you were quoted. Trying again yourself after a failure is a new job at the normal price — but the failed attempt was already returned in full, so you pay once for one delivered ad, not twice.

These are the honest cases. In each one, work was really commissioned from an outside provider and we really paid for it.

• You left, reloaded, or started something new while a job was running. That stops the job, and credits already spent on it are not returned. The studio asks you to confirm before it does this, in those words.
• You stopped a director reply part-way. The reply was already being written and is kept in the conversation, so the charge stands.
• A set of start frames where some came back and some did not. The charge stands and you can regenerate or skip the ones that failed.
• A finished ad you do not like. It was delivered. Changing it is new work at its own quoted price — which is usually much less than a full render, because shots that have not changed are reused rather than regenerated.
• Credits already spent, in money. Credits are returned to your balance, never converted back into a payment. Cash refunds are a separate question with a separate answer — see the refund policy.

Editing costs credits only where the change forces new footage. Shots you did not touch are reused from what has already been generated, at no cost. Change a caption and nothing regenerates; change the shot itself and that shot does. The price of the change is quoted before you apply it, and if it comes to nothing, it costs nothing.

Revealing a winning ad’s video is metered separately, on a daily allowance that comes with a paid plan and resets at midnight UTC. It does not touch your credit balance and reveals cannot be bought.

• One reveal per ad, permanently. Once you have revealed an ad it is yours to open again as often as you like, on any day, for nothing. Looking at it again never spends a second reveal.
• An ad with no video costs nothing. If there is nothing to unlock, we do not meter it and we do not record it — so nothing is used up and nothing blocks a real reveal later if that ad ever gains a video.
• Running out is a refusal, not a charge. When the day’s allowance is gone the reveal is declined and nothing is spent. It comes back at midnight UTC.

Deleting your account ends access to any credits still on the balance, and they are not paid back in money — credits you bought included. The money side of that is set out in section 3 of the refund policy. If you have a purchased balance, spend it before you delete — deletion cannot be undone.

Prices and allowances can change; the pricing section always shows the current ones, and a change takes effect going forward, never retroactively on credits you already hold. The rules on this page about what is returned and what is not are the ones that applied when you spent.